Integrity obtains relevant information to help in the decision-making process of businesses affecting investment, market entry and development, and commerce strategy.
Market Due Diligence
Market due diligence involves the gathering of data from industry experts, competitors, customers, and sometimes suppliers and other third-party market participants. It helps the business in making informed decisions regarding an acquisition of a company that operates in a certain market or investments in a certain market environment under review.
Competitive intelligence is the act of defining, gathering, analysing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in the strategic decision-making for an organization. It embraces the entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data.
Market intelligence provides information relevant to a company’s market – trends, competitors and customer monitoring (existing, lost and targeted). Intel is gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategies in areas, such as market opportunity, market penetration, and market development.